How to deliver genetic test results to patients at scale
Genetic counselor capacity can't keep pace with testing volume. Here's how labs deliver clear, personalized results to every patient without linear hiring.
By The Igentify Team
Testing volume is growing faster than the genetic counseling workforce. The result is a backlog: patients wait days or weeks to understand a result, clinicians spend roughly 50 minutes per case on routine genetic counseling conversations, and programs can't expand without proportional hiring.
The bottleneck is scale, not quality
Most post-test conversations are routine. Reserving a counselor's time for every low-risk result is the constraint, not a quality requirement. The opportunity is to handle routine cases digitally while escalating complex ones to a live counselor.
A digital-and-human model
Igentify delivers a personalized video for each patient's specific result, with a 24/7 Digital Advisor for follow-up questions. In a published study (npj Digital Medicine, 2025), this reduced genetic-counselor interactions by 96.7% and cut genetic-counseling workflow from 50 minutes to 7 per case, letting each counselor handle roughly 3× the volume. Under 0.5% of patients asked for additional explanation after watching their results video.
Patients reach the experience through a QR code, SMS, or email link (no portal, no password), and high-risk cases always escalate to a live counselor.
on your own workflows.